Guide on Reddit Marketing: How to Grow your Business

Do you spend a lot of time online?

So let’s start with some quick questions. When you think about social media marketing strategies, which apps come to mind? Yes, you guessed it right—these are none other than Instagram, Facebook, and Twitter. But because these social media platforms are so popular, marketers use them a lot in their marketing strategies. Also, in this world of fierce competition, getting your message to the right people is hard. Reddit Marketing is the new social media platform for marketing. Reddit marketing is the platform which drives work vendors and drives traffic to your website and other platforms.

When you compare it with other social media platforms for your marketing plans, it is entirely possible that you will be less satisfied with the platform. However, when done correctly, Reddit marketing can work wonders for you and drive traffic to your website.

Reddit Marketing Guide - hoe you can grow with Reddit

Therefore, we let you change the game plan for yourself and look after other platforms to carry out your goals, such as Reddit.

 Before diving in and discussing Reddit marketing tips, let’s just start from scratch, explore the platform, and know why it is essential.

Let’s first explore what is Reddit

Reddit is an American social news aggregation, content rating, and discussion platform. According to the analysis of Semrush Inc. from March 2022, Reddit is ranked as the 9th most visited website in the world and the 6th most visited website in the United States. About 42–50% of users are from the United States, 8–9% are from the United Kingdom, and 5-8% are from Canada.

Reddit Users By Country

 Reddit is operated by approximately 20–25% of US adults aged 18–29 and 15% of those aged 30-49. It is a website where people can post photos, videos, links, and text-based posts, as well as talk about these things in a way that is similar to a bulletin board.

Reddit Users By Age Group

 Reddit is the same as the front page of the newspaper. Do you know what the “front page of the internet” is?

It is the phrase used to refer to one of the world’s best-known but not fully engaged online platforms. The front page is where the main stories that will capture the most attention are displayed.

Are you looking for an under-harnessed platform for your brand or business online?

Therefore, we let you change the contest plan for yourself and look after other platforms to carry out your goals, such as Reddit marketing.

Why to do Reddit Marketing?

As mentioned above, Reddit is the 9th most popular site globally. To put it simply and into context, Reddit has over 400–500 million active users and over 1.7 billion viewed pages every month.

Even Reddit is famous for being a “black hole,” where users can get drawn into content and spend hours going through the rabbit holes. On average, Reddit users are online for 10–20 minutes, during which time period they visit more than seven pages. 

Why to do Reddit Marketing

The case for Reddit is simple: It’s a wildly popular platform with a very engaged audience. Users visit Reddit not only for entertainment but also for answers to questions and solutions to problems. Elegant marketers can use this to their advantage by finding out more about their audience and using that information to shape their marketing messages and products.

Maximizing Your Presence Using Reddit Advertising in 2023

Promoting your brand on social media channels is not just sharing content. It is much more than that. One wrong step from your side, and all your efforts will go down the drain. You might end up on a spammer’s list. We will take you through the amazing Reddit marketing strategies that will surely raise the bar for your business.

How to Expand Your Network Through Reddit Marketing

Networking is among the most crucial Reddit marketing strategies. It will endow you with a long-term relationship with your users. Moreover, it will help you expand your reach, which will open the doors for new opportunities and keep you ahead of the pack.

 Without a doubt, the first one is a demanding endeavour. However, it is a convincing technique that will give you quick outcomes.

As you will be creating the subreddit from scratch and building traffic, the second option is quite difficult and time-consuming. Furthermore, although it takes time, the results are long-lasting. Many companies maintain their own Reddit section.

Reddit Marketing Etiquette: r/Marketing( Marketing Communications + Advertising)

 Start from scratch by reading the principles of Reddit Marketing about self-promotion (r/Marketing); you will come to know what is allowed and what is not. Once you are done with that, go through the etiquette here. You will come to know Reddit’s main rule.

     a) Go for the source of the content whenever you share stories.

b) Research for duplicate content before posting.

c) Obey similar standards of behavior online as you would in real life.

d) Ahead of any submission, go through the guidelines of the community.

Usages and Growth - Reddit Marketing

Before carrying out any marketing activity, you need to understand why people use Reddit. Redditors only use the site to find solutions to their problems and to have fun. Therefore, if you can offer any of them, then contribute to the conversation. Furthermore, remember that Reddit hates marketing, so never try to sell or promote anything on the platform.

Brand Promotion with Reddit Ads

Reddit marketing ads cover quality, style, URLs, and landing pages in their format. If you’re familiar with other ad platforms, then you’ll likely feel right at home with the Reddit Ads API, as it offers many familiar features while still being tuned to best serve the Reddit marketing platform.

Reddit Advertisement: What you need to know

As with any troubleshooting best practice, your first step towards becoming a Reddit marketing ad expert is to be sure that you have an account and that you’re logged in. So far, so easy. 

Once logged in, head on over to ads.reddit.com to set up your ad account, which will require a bit of additional information such as your

  • Company Username (which will appear on your ads)
  • Password
  • Company Name
  • Email Address for Business
  • First Name
  • Last Name 
  • Business Phone Number (Optional)
  • Industry
  • Country
How to Setup Reddit Ads Account- A complete Guide for Beginners

Reddit marketing feature gives users the ability to run text, video, link, and carousel ads. You may find that one of these options better suits your goals and targeted audience.

Reddit Statistics 2023

Advertising would be a good way to make your target audience aware of your brand and spread the word about it. If you want to drive traffic to your page, then go with a video, image, or carousel. Once you’ve figured out which type of ad you have to run, you can gather the following information:

  • Writing copy
  • Visuals (images and video)
  • Links 
  • Ad trackers
  • paid or free advertisement.

 

Let Us Know What Types of Ads Run on Reddit

Video Advertisement

The quality of the video advertisement must be excellent and should include visuals, audio, and text in the proper format. Ensure that your content reaches the maximum audience and is prevalent. The text language should be appropriate for the targeted audience. Moreover, videos should be labeled as having shocking, graphic, or profane content. Some points you should keep in mind while creating your video ad include:

  • Emojis and symbols should be used sparingly.
  • Never include your contact information in an advertisement unless authorized by the regulatory body.
  • Capitalization should be less than 50% or less.
  • The images should be of high quality.
Reddit Video Advertisement

Carousel Advertisement

It is the latest ad feature added to Reddit marketing. This new format allows multiple images (and GIFs) in a single post, which enables you to

  • You can make the most of your ad space by putting up to six images with different URLs in a single post that users can swipe through.
  • For a smooth user experience, use a series of carousel cards to tell a story that is more interesting and flows better.
Reddit Carousel Ads

Reddit for the Paid Advertisement

Now you must be wondering how you will do it. Well, don’t worry; we have a solution for this too. A well-known way for every business to be on the right side of Reddit’s advertisement rules is to create a subreddit for your brand. Furthermore, this is an excellent approach to engaging and building a relationship with your audience.

Reddit mainly has two types of Ads: the first one promotes those that you can see at the top of the subreddits. The second type of advertising is display advertising. The types of ads that run on Reddit are video, image, or carousel.

Reddit for the Paid Advertisement

New Features to make Reddit look and feel more lively for Marketing in 2023

Some of the interactive features that make Reddit look and feel more lively at the moment are voting and comment count animations, typing and reading indicators, and a new comment pill.

These are all new ways for Redditors to interact and engage with the platform and the over 100,000 active Reddit communities.

Voting and Comment Count Animations

Reddit Marketing Feature : Vote and Comment

Votes on content are now non-static numbers in feeds and on posts, and they animate as the vote counts go up or down in the actual span. Also, comment count animations receive the same treatment in feeds and on posts.

Typing and Reading Indicators

New typing indicators show when two or more Redditors are typing to comment within posts. Typing Redditors are shown via anonymized avatars near comment windows. Similarly, reading indicators note when five or more Redditors are reading a post by displaying grouped anonymous avatars in a pill at the top of comment sections in posts.

Typing and Reading Indicators

Brand-New Comment Pill

Redditors will now be able to see when new comments are being submitted (when they are viewing a post). When a Redditor clicks on the “new comment” indicator, the comments will sort by “new” and highlight live comments in real-time.

Introducing Reddit New Feature - Comment Pill

Best Examples of Reddit Advertisements that You Should Know About 

Nordstrom

Nordstrom, Inc. is a retailer of apparel, shoes, cosmetics, and accessories. The company owns and operates stores for shoes, and accessories for men, women, and children.

Reddit Ad Example - Nordstrom

Ikea

IKEA, a home furnishings retailer that is the world’s largest seller of furniture in the early 21st century, operates more than 300 stores around the world. It specializes in low-priced goods, sold whenever possible in compact “flat-pack” form for in-home assembly by the customer.

Spotify

With the Spotify music and podcast app, you can play millions of songs, albums, and original podcasts for free. 

Reddit Ads Example - Spotify

SpaceX

SpaceX designs manufacture and launch advanced rockets and spacecraft.

Reddit Ads Example - Spacex

Audi

Sporty, luxurious, or compact – at Audi, you will find the right vehicle for every requirement. Discover and configure our series models now. Discover all models.

Amazon

Amazon.com is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com’s millions of customers.

Red Bull 

Red Bull is one of the highest-selling energy drinks in the world.

Reddit Ads Example - Red Bull

5 Free Tools Used for Reddit Marketing

FindonReddit

Find on Reddit Free Tool

Findon Reddit is another tool as well as an extension that helps Redditors find our subreddit names in the Google search engine. The approach is quite different from the conventional search process. You can get the advantage of a specialized search for subreddit names without any keywords or niche specifications. 

SubRedditStats

Reddit Analysis

SubRedditStats is a bot created for Reddit to help users monitor the number of times a certain word or perhaps a topic has been discussed in the sub-reddits. A fantastic bot with the purpose of ranking subreddits Once you step onto the website, you will get the statistics on various subreddits over several parameters, like growth on a daily, weekly, monthly, and yearly basis, and also take a count of the subscribers. 

RedditSaved

Download Reddit Audio and Video - RedditSave

Reddit-Saved is a huge time saver for those who keep track of their posts and comments on Reddit. As the name suggests, you get to save Reddit posts and revisit them at any time. Even though Reddit is home to tons of content and business communications and conversions, going and carving a trail for your posts and comments can be a bit daunting. For this, when Redditors save any post, this saved list will be showcased in a list that can be easily scrolled and revisited. As of now, about 1000 saved posts can be done, and we need to wait for an unlimited saving option. 

Reddit List

Find Reddit Keywords - Reddit List

RedditList is your go-to diary if you need to hunt out any subreddit under the sun. It contains a wide collection of SubReddits with links, making users navigate through various SubReddits easily.

UnReadit

The Best Reddit Content in your Inbox - Unreadit

UnReadit is the new age system where you get curated newsletters that have been generated from some of the best Reddit content entered in the SubReddits

Reddit Email Call to Action Example

Metrics for Reddit

Reddit Metrics has created unique software projects such as City Roads, Reddit Map, Code Galaxies, and Field Play. Map of Reddit is a free tool used in Reddit to locate many subreddits that you may have never heard of. 

Metrics for Reddit

Once you enter the map and type any topic on the Search Bar, it will prompt out all the possible recommendations under that topic/ keyword. Sub Reddits are represented as Nodes in the map and the size will differ as per the number of subs in that community. Similarly, if nodes are close to each other, it means they may have an audience with similar tastes.

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